📚 Accessibility Checklist | Content, Process, Strategy

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Accessibility is not always embedded into communications work. Today I'm sharing an interactive checklist to help. Check off and strategize how to create more accessible communications through intentional content, a clear process, and a consistent strategy. Read on for more…

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As I’ve done research on accessibility and communications, I was shocked but not surprised that a lot of the advice is about boosting marketing metrics and getting picked up in search results. There was not a lot around building accessibility to…you know…support and engage the disability community. While that’s frustrating to say the least, it’s also why I created this newsletter. I see so much “marketing” advice that dehumanizes and encourages exploitative tactics. I don’t believe that we have to build our communications that way so I started this newsletter to create communications in a heart-first way.

While I wish the focus was different, it is true that being intentional about the accessibility of your communications can lead to higher engagement rates and meeting organizational goals. The curb cut effect works! Let’s look at one aspect: video. In study after study, we see that adding captions to videos is supportive for many, which then leads to more support going your way.

• In 2023, 85% of people on Facebook watch videos without sound
• Verizon in 2019 said 69% of users are watching videos with the sound off
• On Twitter, in 2023 videos without sound and captions or text overlay had a 28% increase in view time

To close out our month on accessibility, I’m sharing an interactive checklist for Flowering members. Check it out below or upgrade to get a customizable version.

Next week, get ready to kick off fundraising season! I’ll be sharing some tips and tricks for creating an ad strategy and identifying messaging strategies. Plus, an interactive toolkit to help you strategize with us each week.

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