๐Ÿงฐ Collaborate & Amplify Your Message | A Social Media Amplification Toolkit

This monthโ€™s free toolkit helps you collaborate more easily with your allies on social media

Sam Chavez
Sam Chavez

Table of Contents

๐Ÿค“ Bite-Sized Knurd: Social media is a struggle these days. What used to work, no longer does. Sometimes we just need to ask for a little help from our friends! This month, our free toolkit will help you amplify and be heard on social media.

Each month, paid subscribers will get a free toolkit they can immediately use in their everyday communications work. To kick off our 1st month, we are offering the Social Media Amplifications for free! Subscribe for future guides (a $50-150 value each month).

Good morning!

Have you been frustrated by social media even more than usual recently? I sure have! It all seems more complex and less fun than it once was. Messages get seen less because of an unknown tweak in the algorithm.

And itโ€™s so time-consuming! ๐Ÿ˜ฉ Staying on top of the algorithm and which audio clip will help you go viral. It feels like it takes more time planning for social media than actually doing the work. Thatโ€™s not how itโ€™s supposed to go! Social media was meant to be a place for advocacy groups to talk to new people and find more supporters easily and affordably.

Declining Reach

What used to work on social media, no longer works. We have to think differently to be seen and heard on social media.

In fact, the algorithms have changed so much that your posts actually aren't being seen by as many people. On Instagram, only 12.8% of your followers see your posts, while on Facebook it's only 5.2%.

This means itโ€™s harder to get our message out there without a little help from our friends! While you can waste a lot of time trying to โ€œhackโ€ the algorithm, there are two classic tips that still work for todayโ€™s social landscape.

  • Create posts that people want to see
  • Ask your friends for help

The Ripple Effects of Amplification

Rather than pull out your hair from frustration, thereโ€™s a solution that you can start using this week! Social amplification.

The idea is simple, itโ€™s the process of sharing content so as many people as possible can see it.

One way to amplify your message is to ask for help. Our real-world social networks are powerful tools. Each of us has a unique network, which means we can reach different and new people each time someone shares our posts.

The more people that see your posts, the more likely they are to share or engage, which in turn helps more people to see your posts. Itโ€™s the snowball effect!

When a post gets likes, comments, shares, or saves, the social algorithm is more likely to show the post to more people.

It's about using the power of collective action!

Organizations can leverage their relationships to develop an amplification campaign to help boost their social posts.

  • Partnerships
  • Your organizationโ€™s staff
  • Donors or volunteers
  • Community members

Social Amplification Campaigns

People who are involved in advocacy work are usually passionate about the work. Their passions are important to them and they like to share their passions on social media. So, resharing a post might be one of the easiest asks an organization can make. Organizations can leverage the trusted relationships theyโ€™ve already built to help spread their message to more people.

Creating a social amplification campaign can help you do this more easily and effectively.

Social Amplification Campaign: An organized strategy to amplify a specific message or campaign on social media.

Thatโ€™s where our social amplification toolkit comes in! Iโ€™ve created a guide and templates to help you easily ask your allies to boost your social posts.

What Youโ€™ll Get

โœ… Checklist to activate your own amplification campaign

๐Ÿ“ฒ An Amplification for Advocacy Template to easily use to ask your partners, employees, and supporters for help boosting your posts

๐Ÿ“” An interactive guide to plan your amplification campaign

๐ŸŽจ Social Media Best Practices Tips to create compelling posts

๐Ÿ—ผ๐Ÿ—ž: Newsletter๐Ÿ—ผ๐Ÿงฐ Type: Toolkits๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ for social change communicators ๐Ÿ“š๐ŸŽฌ content creation / social media

Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.