Making Progressive Change Accessible

Knurdology's new toolkits support candidates and non-profits with their digital and comms

Sam Chavez
Sam Chavez

Table of Contents

๐Ÿค“ Bite-Sized Knurd: Knurdology is now offering affordable digital and communications toolkits for candidates and non-profits of all sizes to easily activate their digital and comms strategies in an empathetic way that resonates with the voters we need to cultivate progressive change.

Read on for moreโ€ฆ

I hope you will excuse this weekโ€™s shameless self-promotion, but Iโ€™m just too excited not to share my news!

After a years-long journey, Iโ€™m finally excited to announce the relaunch of Knurdologyโ€™s website! In addition to this newsletter, weโ€™re also a comms & digital firm focused on voter outreach for progressive change.

What makes this launch particularly special are the new services that Iโ€™m offering.

When I started consulting with candidates and non-profits, it was clear that marketing and communications can be inaccessible & confusing unless you can shell out a ton of cash to a consultant. But the reality is that there are so many non-profits and candidates who are passionate about transforming our communities for good but donโ€™t have the resources.

Affordable Toolkits

Thatโ€™s why Iโ€™ve launched new Comms and Digital toolkits to support candidates and non-profits of all sizes! Our affordable toolkits offer a full suite of step-by-step guides, resources, and templates. A toolkit can never replace the personalized touch of a consultant but can guide organizations to create stronger comms and digital campaigns tailored for progressives.

Check them out:

Available Now!

Coming Soon (August)

Accessible Toolkits

Our main goal is to make sure our toolkits are accessible for all no matter what their experience is and that organizations and campaigns have what they need to jumpstart and run their comms & digital.

Each toolkit comes with a series of guides that offer step-by-step instructions, worksheets to follow along and develop your strategies, and templates to use to plan and activate your strategies.

Growing Progressive Power

I am so excited to be offering these as I believe this is a way to increase progressive power locally and nationally by allowing small organizations and local races to enhance their communications to better touch the lives of the people they want to reach. Real change will happen when communities come together in solidarity. Progressive organizations & candidates are at the root of this effort.

I hope that you check them out or forward this along to anyone who could use them!

Thank you all for your support over the past year+ in making Knurdology a reality! I couldnโ€™t have done it without the support of my family, friends, and colleagues.

๐Ÿ—ผ๐Ÿ—ž: Newsletter

Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.