📚 Mapping Your User’s Journey for Connection

Welcome Back! 👋🏼

Our latest on demand workshop is out with DidJuno's Brit Holmes. In this hour-long training, we offer an overview of email strategy fundamentals plus introduce creative strategies to automate your user journey to cultivate deeper connections with your audience to meet your goals. Read on for more...

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Feeling stuck in reaching your communications goals? Your user journey might be getting in the way!

It's often hard to find the time to build a comprehensive user journey strategy, but it can be incredibly transformative for an organization's communication strategies. In this hour-long on-demand training, Brit and Sam discuss the importance of email in communication strategies, while mapping out a more personalized and authentic journey for your audience.

📬 What’s Your User’s Journey? Dynamic Email Strategy | On Demand Training - The Roots of Change Agency

🌍 $45 or $75 / 💌 email / website Learn and establish your communications strategy with our on-demand training! We dive into understanding the user journey of your audience and how you can establish strategies to meet your goals.

The Roots of Change AgencyThe Roots of Change Agency

The Power Ups & Banana Spills of User Journey's

We also highlight the need for effective email marketing, addressing common misconceptions and the importance of email list hygiene for nonprofits. We cover the importance of personalization, understanding the user journey, segmenting email lists, and understanding and customizing the cadence of email communications. Here's a short preview of my favorite part of the training:

In this on demand workshop session we cover:

1. 💌 Why Email is a Key Channel
2. 🧼 Email List Hygiene for Nonprofits
3. 🙋 Personalization in Building Audience Relationships
4. 🫱🏽‍🫲🏼 Strategies for Effective Donor Engagement and Fundraising
5. 🚙 Segmentation and User Journey
6. 🐿 User Journeys and Information Foraging Theory
7. 🗺 What types of user journey's can support non-profit goals

*Receive a complementary Email Campaign Strategies and Planning Toolkit with this training

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