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๐Ÿ“š Email Deliverability & Domains

Connecting Your Domain for Higher Open Rates

Sam Chavez
Sam Chavez

Table of Contents

Hey yโ€™all! ๐Ÿ‘‹๐Ÿผ

Iโ€™m off on vacation hopefully ๐Ÿšฒ riding the long winding roads in ๐Ÿœ๏ธ a magical wonderland. Have you planned yours? This is a reminder to plan your time off and take it! Activism is a relay race after all. While Iโ€™m out, we have a brand new toolkit to help folks verify and connect their domain and email. Read on for more...

On Tap This Week
๐Ÿงฐ Connecting email & domain
๐ŸŒบ Email
 Verification Tools
๐ŸŒฑ Todays news sources

๐ŸŒฑ Trauma-informed interviewing

resource of the month

Last month, I shared news about Googleโ€™s new mass email verification policy that quietly snuck up without Google or the marketing media providing many resources. Itโ€™s surprising because Google is usually on top of it and helps make the process smooth for smaller organizations and individuals.

Since there werenโ€™t many resources, I decided to create them myself! If you havenโ€™t connected your domain for verified the Gmail policy, get our guide for a low cost way to boost your email deliverability without all the technical knowledge!

Screenshot of the email verification toolkit

Our new guide will help you set up your email domain verification to meet Googleโ€™s new verification requirements and increase your email deliverability.

Plus, itโ€™s customized for ๐Ÿซถ๐Ÿผ non-profits, ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ผ solopreneurs & ๐Ÿ—ณ campaigns! Since verifying our email domain, weโ€™ve seen a noticeable improvement in our open rates (about 5%). While itโ€™s too early to be statistically significant, verifying your domain adds legitimacy and passes Googleโ€™s Gmail blockers more easily. Take a look at what you can expect. ๐ŸŽฌ

What's Included

๐Ÿ„ Explained: New Gmail Mass Email Policy - what is the new policy and why?

๐Ÿ„ What does this all mean? - Explaining the changes with no tech experience necessary.

๐Ÿ„ Step-By-Step Instructions & Screenshots - We take you through the steps to verify your email domain. Included screenshots and tips for all major domain and email platforms.

๐Ÿ„ Instructions per Email Platform - For more technical instructions, choose your email platform and use their platform-specific instructions.

๐Ÿ„ Email Planning Template -Included is a Google spreadsheet to help you plan your email program.

๐ŸŒบ Flowering & ๐Ÿ‹ Fruitful Member Zone

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getting to the roots - navigating tech, media, and communications
  • ๐Ÿ“š Most People Get News from Social Media - In a recent eMarketer poll, over 50% of people in the U.S. use social media to get news updates.
    • ๐Ÿค“ The Root ๐ŸŒฑ - The platforms are distancing themselves from politics and news because regulating it is too complicated for their profit-margins. This leaves people without a reliable places for news given the decay of the news media.
  • ๐ŸŽค Trauma-Informed Journalism & Interviewing - When Bearing Witness is a podcast that explores trauma-informed storytelling and how to build a safe and healthy process for gathering and telling painful stories.
      • ๐Ÿค“ The Root ๐ŸŒฑ - This is not just helpful for social change storytellers, we can also learn how to work well with other humans.

And that's a wrap on this weekโ€™s newsletter! We hope you found this helpful in your work. Forward this to a friend and help democratize communications! If you have any topics you want covered or have any questions, please reach out and let me know.

In Solidarity,
Sam Chavez
Roots of Change Founder

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๐ŸŒฑ about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

Support Our Work

๐Ÿ’ธ shouldn't be a barrier to social change! ๐ŸŒ We believe that the work of social change is for all of us. We aim to have our resources accessible and affordable to anyone who may need them.

๐Ÿ’Œ email / website๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ for social change communicators ๐Ÿ“š๐Ÿ—ผ๐Ÿ—ž: Newsletter

Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.