📚 Email Deliverability & Domains

Hey y’all! 👋🏼

I’m off on vacation hopefully 🚲 riding the long winding roads in 🏜️ a magical wonderland. Have you planned yours? This is a reminder to plan your time off and take it! Activism is a relay race after all. While I’m out, we have a brand new toolkit to help folks verify and connect their domain and email. Read on for more...

On Tap This Week
🧰 Connecting email & domain
🌺 Email Verification Tools
🌱 Todays news sources
🌱 Trauma-informed interviewing

Last month, I shared news about Google’s new mass email verification policy that quietly snuck up without Google or the marketing media providing many resources. It’s surprising because Google is usually on top of it and helps make the process smooth for smaller organizations and individuals.

Since there weren’t many resources, I decided to create them myself! If you haven’t connected your domain for verified the Gmail policy, get our guide for a low cost way to boost your email deliverability without all the technical knowledge!

Our new guide will help you set up your email domain verification to meet Google’s new verification requirements and increase your email deliverability.

Plus, it’s customized for 🫶🏼 non-profits, 👩🏽‍💼 solopreneurs & 🗳 campaigns! Since verifying our email domain, we’ve seen a noticeable improvement in our open rates (about 5%). While it’s too early to be statistically significant, verifying your domain adds legitimacy and passes Google’s Gmail blockers more easily. Take a look at what you can expect. 🎬

What's Included

🍄 Explained: New Gmail Mass Email Policy - what is the new policy and why?

🍄 What does this all mean? - Explaining the changes with no tech experience necessary.

🍄 Step-By-Step Instructions & Screenshots - We take you through the steps to verify your email domain. Included screenshots and tips for all major domain and email platforms.

🍄 Instructions per Email Platform - For more technical instructions, choose your email platform and use their platform-specific instructions.

🍄 Email Planning Template -Included is a Google spreadsheet to help you plan your email program.

🌺 Flowering & 🍋 Fruitful Member Zone

• 📚 Most People Get News from Social Media - In a recent eMarketer poll, over 50% of people in the U.S. use social media to get news updates.
  • 🤓 The Root 🌱 - The platforms are distancing themselves from politics and news because regulating it is too complicated for their profit-margins. This leaves people without a reliable places for news given the decay of the news media.
• 🎤 Trauma-Informed Journalism & Interviewing - When Bearing Witness is a podcast that explores trauma-informed storytelling and how to build a safe and healthy process for gathering and telling painful stories.
  • 🤓 The Root 🌱 - This is not just helpful for social change storytellers, we can also learn how to work well with other humans.

And that's a wrap on this week’s newsletter! We hope you found this helpful in your work. Forward this to a friend and help democratize communications! If you have any topics you want covered or have any questions, please reach out and let me know.

In Solidarity,
Sam Chavez
Roots of Change Founder

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🌱 about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

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