🌺 Rapid Response 2024 Email Authentication

The new Gmail regulations went into effect this month. Google will now require mass email senders (over 5,000 emails per day) to authenticate their email. If this is news to you, don't stress! The fixes are technical but doable with some foundational knowledge.

Google's Silent, But Seismic Policy Change

Google quietly announced these changes in October. While we picked up the news quickly, most email platforms were asleep when it came to giving their customers the news, instructions, and support to make the change. We recorded this back in October when the announcement was made. I think it still holds up.

Honestly, Google’s shift is a good policy. It means more good emails are getting to people's inbox and we get less spammy/junky emails. I’m happy as a subscriber and as a sender! It means that my personal inbox is nice and my newsletter gets sent to a cleaner inbox and a less annoyed (hopefully) person.

But sadly, it has required a much bigger headache for smaller organizations, grassroots, and volunteer groups that are doing good work on the ground. While I'm not a born coder, I know my way around and this new policy shift had me learning way too much about the technical side of email sending! It's not for the faint of heart to dive in fresh so I hope to give a primer below for 🌺 Flowering members who still need to authenticate.

If you’ve not yet authenticated your domain, I can help with your authentication setup for a $250-400 project fee (price varies by email/domain setup). All I need is access to your domain login and your email service platform.

🌺 Flowering & 🍋 Fruitful Member Zone