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๐Ÿ“š Can Marketing Be Anti-Capitalist? with Joe Cardillo

In Conversation with Joe Cardillo

Sam Chavez
Sam Chavez

Table of Contents

Welcome Back! ๐Ÿ‘‹๐Ÿผ

I am back on the podcast to talk with social change communicator, Joe Cardillo (they/them). We chatted about navigating social change and communications in our fragmented and profit-driven tech world. Joe has an amazing perspective about communications and branding and how we can reshape our world through those mediums. Read on for more...

On Tap This Week
๐ŸŽ™ Can Marketing Be Anti-Capitalist?
๐ŸŽฌ Rethinking the Discovery Process
๐ŸŽฌ Surviving the Enshitification of the Internet
๐ŸŒฑ Comms, tech, & media news

storytelling for change - actionable communications advice for advocacy, activists, and campaigns

As our tech landscape has incentivized inauthentic behavior, we discussed how organizations and movements can overcome disintermediation, disinformation, and the enshitification of the Internet. We also discussed:

  • How โ€˜Discoveryโ€™ has been taken over by capitalist, profit-driven thought and how we can shift to a humanized strategic approach.
  • Building relationships outside of extractive fundraising
  • Getting sucked into oversimplification and the Alexa-fying of our movements
  • Enthusiastic Consent - rethinking relationships with mass communications
  • The relief of unsubscribing to bad political emails and why Iโ€™m still subscribed to AOC and Corrie Bushโ€™s listserv.

Listen on Spotify
Listen on Apple Podcasts

Rethinking the Discovery Process

I appreciated Joe's framing of Discovery and how we can begin to go about our strategic planning in an anti-capitalist way that bridges true connections with our audiences.

Surviving the Enshitification of the Internet as an Organization

Joe noted early in our conversation that "the best sort of synthesis of all that is Cory Doctorow's, you know, essay on enshitification, which is sort of the cycle that these big capitalism focused companies go through to, you know, to scale everything. And then it sort of all falls apart and gets worse for us as users and customers."

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And that's a wrap on this weekโ€™s newsletter! We hope you found this helpful in your work. Forward this to a friend and help democratize communications! If you have any topics you want covered or have any questions, please reach out and let me know.

In Solidarity,
Sam Chavez
Roots of Change Founder

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๐ŸŒฑ about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

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๐Ÿ“š messaging / storytelling๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ for social change communicators ๐Ÿ“š๐Ÿ—ผ๐Ÿ—ž: Newsletter๐Ÿงญ branding / strategy๐Ÿ•น tech / automation / analytics

Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.