๐ŸŒฑ Uprooting the Platform Era for Independent Publishing Members Public

Tech & End of the Platform Era

Sam Chavez (she/they/he)
๐Ÿ’พ Tech & Media

๐Ÿ“š Itโ€™s Not About You, Itโ€™s Your Audience! Members Public

Understanding your audience in a time of decaying cookies. We donโ€™t need deep analytics to understand human behavior.

Sam Chavez (she/they/he)
๐Ÿงญ branding / strategy

๐ŸŒบ [Full Access] Itโ€™s Not About You, Itโ€™s Your Audience! Members Public

Over the last fifteen years, I have worked pro bono for small non-profits and with Fortune 500 companies commanding million-dollar budgets. No matter the organization, there is one extremely common mistake that brands make in their communications. Itโ€™s the audience. Most organizations spend their strategic planning time talking about

Sam Chavez (she/they/he)
๐ŸŒบ Flowering Member Zone
Color photo of the March on Washington

๐ŸŒฑย Multi-Racial Democracy is Closer Than We Think Members Public

Part IV: Democracy, The Democratic Party, & Easing into the 2024 Election

Sam Chavez (she/they/he)
๐Ÿ—ณ Democracy

๐Ÿ“šCrafting Your Personality into Your Communications Members Public

This week, we touch on envisioning your communications personality and tone to build deeper connections with the audience and have fun while doing it.

Sam Chavez (she/they/he)
๐Ÿ“š messaging / storytelling

๐ŸŒฑ Subverting U.S. Progressive Power: The Democratic Way Members Public

๐Ÿค“ Bite-Sized Knurd: Since Citizens United in 2010, billionaires and capitalist interests have used their wealth to squash the rising progressive movement in the U.S. and tilt political power to capitalist interests. With so much at stake this year, we can be clear-eyed by using our values as a compass.

Sam Chavez (she/they/he)
๐Ÿ—ณ Democracy

๐Ÿ“šย Rebuilding Your Foundation | Content in a Consequential Year Members Public

Welcome to 2024! ๐Ÿ‘‹๐Ÿผ I hope everyone had at least one nourishing moment this holiday break. I did some work (building our new media hub) but held my space for rest. Iโ€™m glad I took that rest. ๐Ÿ˜ฐ If the first few weeks of January have anything to say about the

Sam Chavez (she/they/he)
๐ŸŽฌ content creation / social media

๐ŸŒฑ 2024's Global Context: An Interconnected Right-Wing Members Public

Part II: Democracy, The Democratic Party, & Easing into the 2024 Election

Sam Chavez (she/they/he)
๐Ÿ—ณ Democracy
Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.