photo of a glacier with the sky reflecting
Photo by Simon Berger / Unsplash

๐Ÿ“š Regenerative Comms | Growing a Hub of Resources

A peek into the actionable resources as a ๐ŸŒบ Flowering member

Sam Chavez
Sam Chavez

Table of Contents

Welcome Back! ๐Ÿ‘‹๐Ÿผ

If you're like me, you recognize our world is on ๐Ÿ”ฅ, our institutions are crumbling, and ๐Ÿง—๐Ÿผโ€โ™€๏ธ you want to do something about it. I built this newsletter to directly address the needs of busy communicators. This week, I'm sharing a peek into the actionable resources you get when you become a ๐ŸŒบ Flowering member. Read on for more...

On Tap This Week
๐Ÿ‘ฉโ€๐ŸŒพ Growing healthy social change communications
 Communications planning tools
๐ŸŒฑ Comms, tech, & media news
๐ŸŽŸ Expanding email delivery

storytelling for change - actionable communications advice for advocacy, activists, and campaigns

Tired of signing up for newsletters and not finding them helpful for your everyday work? This newsletter is built differently. Itโ€™s created for you, for cultivating social change in a chaotic digital world.

Uprooting Urgency Culture in Activism

How we run movements and organizations is a direct reflection of how we can cultivate change in the real world. If our organizational practices don't align with our values, it's going to be hard to solve the root causes. If our goals as social change communicators are to dismantle harmful systems to cultivate new systems, then we must begin that cultivation in ourselves as we work to spread our values more universally. (For more, read our Roots of Change series on slowness.)

โ€œThere can be no equity if that equity doesnโ€™t include the employees charged with delivering it,โ€ says Dawn Wolfe

White supremacy culture is rooted in the insatiable desire to constantly produce at the expense of our own needs and bodies. This leads to harmful practices that have become normalized. A sense of urgency and perfectionism are basic characteristics of a white supremacy culture precisely because these practices ask us to ignore our bodies and needs.

When something is urgent, we are in a โ€œfight or flightโ€ mode. We tend to move quickly and make decisions without strategic thought. That, in turn, leaves us little room to reflect on the impact of our work.

That can especially be true in the careers that are meant to combat white supremacy culture. Non-profit and political work can be incredibly impactful on peopleโ€™s lives, but itโ€™s often not well funded. Staff accepts salaries half of what theyโ€™d get in the private sector, with the understanding that theyโ€™ll probably work more hours with a lean staff.

Building Tools & Practices for Healthy Activism

To bring back our humanity, including our creativity, we need to bring more spaciousness into our communications work. Having more time and space to plan, strategize, and act is how communicators can be effective.

This newsletter and many of the other resources I offer are to directly address these conflicts so that social change communicators can feel ease in working within their values.

Take a look at our ๐ŸŒบ Flowering Member Zone. It is the place where you can find the resources you need to succeed as a social change communicator! Click for a ๐Ÿงฐ library of digital outreach tools, ๐Ÿ† new resources each month, and ๐ŸŽŸ VIP access to events.

What's in a Flowering Membership:
๐Ÿ“š Weekly Newsletter
๐ŸŒบ Bite-Sized Advice
๐Ÿงฐ Communications Tools
๐Ÿ“… Upcoming Events

๐ŸŒบ Flowering & ๐Ÿ‹ Fruitful Member Zone

Upgrade to View - Paid subscribers receive deeper analysis on each week's topic. Upgrade to read more of this week's Storytelling for Change analysis and get additional resources.

getting to the roots - navigating tech, media, and communications
  • ๐Ÿ“š Instagram Appears to Be Testing Hashtag Limits - According to Social Media Today, Instagram will be limiting the number of hashtags per post to five tags.
    • ๐Ÿค“ The Root ๐ŸŒฑ - I go back and forth on hashtags. Instagramโ€™s organic reach and discoverability is so challenging now that they canโ€™t hurt. Be specific with your hashtags to find your audience.
  • ๐Ÿ“š The GOPs New Consultant Model: Rev Share - Revenue sharing is gaining popularity in the right. In. A rev share model, the agency would get paid based on a percentage of the candidatesโ€™ fundraising total.
    • ๐Ÿค“ The Root ๐ŸŒฑ - No wonder itโ€™s popular on the right! This model goes against progressive values and incentivizes agencies to rake in money at the expense of the candidate.
  • ๐Ÿ“š Microsoft Wants to Be Search King - OpenAI is developing a web search product that would be partly powered by Microsoft Bing.
    • ๐Ÿค“ The Root ๐ŸŒฑ - Microsoft has been trying to unseat Google search for a while. With AI's tendency to not be fully accurate, I am hesitant this will be a big shakeup in search habits.

Join Brit Holmes and I for a chat about email deliverability. Our free 30 minute lunch and learns are meant to help you get up to speed and learn micro and macro actions to build your communications.

Set Yourself Up | Expanding Email Deliverability ยท Zoom ยท Luma
Join us for our March lunch & learn! What to Expect Introductions Lunch & Learn topic: explore a comms topic and offer advice on mini-weekly boosts (micro) and larger time saversโ€ฆ

And that's a wrap on this weekโ€™s newsletter! We hope you found this helpful in your work. Forward this to a friend and help democratize communications! If you have any topics you want covered or have any questions, please reach out and let me know.

In Solidarity,
Sam Chavez
Roots of Change Founder

Not yet a ๐ŸŒบ Flowering subscriber? Join today to get our resource library and extra storytelling insights each week.

๐ŸŒฑ about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

๐Ÿ’ธ shouldn't be a barrier to social change! ๐ŸŒ I offer free or discounted memberships to activists experiencing financial barriers. Support our work and donate a 1-year subscription to a fellow activist today.

๐Ÿ•น tech / automation / analytics๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ for social change communicators ๐Ÿ“š๐Ÿ—ผ๐Ÿ—ž: Newsletter๐Ÿงญ branding / strategy

Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.