📚 Audience & Data Management with Zapier

Welcome Back! 👋🏼

We continue sharing how automations can give busy communicators some relief with Zapier. This week, I share a few examples of how Zapier can help build better audience segmentation and data hygiene practices. I’m taking you behind the scenes of my Zapier account to show you how I build some of my most used zaps to automate audience segmentation and save me tons of time on repetitive work. Read on for more...

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Personalizing Your Audience's Experience

As I mentioned, there are three areas of my work where Zapier has been a serious support system for my growing organization. 1) content amplification & reach 2) audience and data management 3) improving internal team efficiencies.

Today, I wanted to dive deeper into how to use automations for audience segmentation and data management to help bring a more customized experience for your audience. I’ve created some how to videos to create your own zaps and customize them for your organization:

1. Funneling audiences to your email from events, webpages, donations, & more
2. Automating audience segmentation and tagging
3. Organizing & logging data in Zapier
4. Funneling data from different sources into one dataset

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