๐บ [Full Access] Itโs Not About You, Itโs Your Audience! Paid Members Public
Over the last fifteen years, I have worked pro bono for small non-profits and with Fortune 500 companies commanding million-dollar budgets. No matter the organization, there is one extremely common mistake that brands make in their communications. Itโs the audience. Most organizations spend their strategic planning time talking about
๐ฑ 2024's Global Context: An Interconnected Right-Wing Paid Members Public
Part II: Democracy, The Democratic Party, & Easing into the 2024 Election
๐ Cultivating New Soil Through Storytelling Paid Members Public
Welcome back! ๐๐ผ Who was the first person to make bread rise? How about the person who discovered that dried mud could become adobe to create shelters? Were they celebrated for their world-changing discovery or did they (I assume she) carry on in their daily communal life? We often equate technological