
๐ฑ Elite Capture: How We Hack a Game Not Designed for Us
Part III: Strengthening Progressive Movements Against Co-optation
Table of Contents
๐ค Bite-Sized Knurd: By the time we are handed the video game controller, many choices have already been made for us. As elites limit our choices, we should reclaim our values and build collective action.
In Case You Missed It: Capturing Time & Attention. Tools That Limit Movement Building
With wealth inequality officially worse than the Gilded Age, this era has come to be defined by elite capture.
Itโs completely unsustainable for only 5% of the country to control 67% of the countryโs wealth. I mean, 3 men hoard more wealth than half of the country! Thereโs no way we can keep going like this.
So what do we do about it?
Our modern society is built on layers and layers of complexity that canโt be changed with a flip of a switch. However, the country is waking up to the unfair game being played and calling for changes that will lead to a switch.
For movement building, I look at solving elite capture in two different realms: out in the world and within our own movements. Weโll dig into our movements next week, but firstโฆ
A Game Not Designed for Us
By the time we even begin to make a choice, there have been hundreds of decisions already made for us. When buying coffee, you can pick between a Sumatra or a Kenyan roast, but you donโt have unlimited choices.
The same concept is true in life. A lot of those decisions are being made by elites. When they own and run the rails (politics, media, finance, etc.), they make the rules. It can be recognized everywhere.
- We donโt have the option for universal healthcare, affordable childcare, or a progressive tax system because of dark money in politics.
- I would rather travel via high-speed rail, but without a system in the U.S., my limited transportation choices are more dependent on fossil fuels.
- Weโre now forced to pick from a few mediocre streaming services to watch television.
My Choice โ Our Choices
Itโs important to remember that we have immense power when we use it collectively. We have the power of our decisions within the system.
โThe elite can set the rules for how the environment responds to our actions. But they donโt actually control, directly, what our actions are.โ -
Olรบfแบนฬmi O. Tรกรญwรฒ in Elite Capture
We might not be able to make substantially different choices like divesting from fossil fuels, but little choices add up. When the majority chooses differently, our actions speak loudly. Our collective pocketbooks have power. Our votes. Saying no is especially powerful. When we all collectively start flying less, demanding better public transportation, or buying electric, less oil needs to come out of the ground. Imagine all the little choices that each of us can make.
Reclaiming Our Values
When we canโt make the choices weโd like to make, it can compromise our values and feelings of worth.
So much of our society is designed for us to feel bad about ourselves. Capitalism functions best when we forget our worth. We regain our power when we reclaim our worth and reject unwarranted shame.
I do this by making small incremental choices that reclaim my values. I bring my coffee mug into Starbucks to get it refilled. Am I saving the world? No, definitely not, but it helps me live more aligned with my values. The more aligned I feel the more I can carry those values into my work and conversations. As we all show up more aligned with our values, we can hold up mirrors for others to grow. We grow and build solidarity with each interaction.
So why not remake the game?
One player at a time.
What little choices have you made or could you make to reclaim your values?
Resources for reclaiming ourselves:
- Newsletter: A progressive economist who worked with presidents from Gerald Ford to Obama. He makes our unfair finance easy to understand.
- We Can Do Hard Things Podcast: Glennon Doyleโs podcast is an incredible entry point to unlearn the unhealthy beliefs our society has engrained in us. Glennon with her wife Abbey Wambach and sister, Amanda Doyle, are a delight each week.
- Rest is Resistance: Come back to your body and give yourself permission to rest with Tricia Herseyโs short manifesto. I highly recommend listening to the audiobook! Itโs so soothing.

Join me at the Social Media Strategy Summit next week!
Social Media has been more turbulent and exciting over the last year than we have seen in a long time. Join 3 days of panels, training, strategy, and conversations to enhance your social media strategies. Perfect for non-profits, grassroots organizations, political campaigns, and activists.
- When: September 26 to 28th (my sessionโs on Thursday!)
- Where: Online (sessions will be recorded)
Register and donโt forget to use code โRootsofChange20โ for 20% off!

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