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๐Ÿ“š Why Can't Email Be Fun?

Building Email Deliverability with Creativity

Sam Chavez
Sam Chavez

Table of Contents

Welcome Back! ๐Ÿ‘‹๐Ÿผ

I don't know about you, but 2024 has been my year to purge my email inbox. I am unsubscribing left and right and it feels so good. As a communications professional, we want people to get excited about and read our emails. Often the reality is that your email is wedged between a fundraising email from a candidate you've never heard of and Amazon's third email of the day. So today, I'm pondering how email can be a little more fun and inviting to people who are email-fatigued. Read on for more...

On Tap This Week
๐ŸŒฑ Bringing Fun into email
Bonus Summit Tickets
๐ŸŒฑ Gen Z digital usage report
๐ŸŒฑ YouTube and TikTok's fight heats up

๐ŸŽช Expanding Email Deliverability

If my inbox has anything to say, it's very clearly an election year. When I started the year, my inbox was overflowing with candidates from all levels flooding my inbox with fundraising requests.

Democracy Needs You!!
Sam, Can We Count On You?
We're Behind on Our Goal!

Back then, I was filled with dread when I went to open my inbox. I didn't want to comb through the alarmist subject lines to find the one or two emails of quality that were buried. That's when I decided to go on an email-cleansing detox. I spent a few minutes each morning unsubscribing to emails I didn't want anymore.

What has remained in my inbox are mostly emails of quality from a few choice candidates, organizations, and causes. The same theme that emerges from all of them is that I want to open their emails. I enjoy seeing what they are sending me.

I won't reveal my full list, but one notable communicator that remains in my inbox is AOC. It's no secret that Alexandra Ocasio Cortez is a great communicator, but it's also true that the Democratic Party should be learning a lot more from her about how to connect with voters.

Why are people mad?
Email from Team AOC, February 2024

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  • ๐Ÿ“š Where Gen Z Spends Their Time - New Morning Consult Poll research shows how online Gen Z is and the platforms and content they like. This generationโ€™s habits shifts tech and then the rest of our habits too.
    • ๐Ÿค“ The Root ๐ŸŒฑ - Of particular interests is the differences in men vs. women. Gen Z men love YouTube and Discord, while women are TikTok and Instagram enthusiasts.
  • ๐Ÿ“ˆ Sports Have Landed on Streaming - Peacockโ€™s streaming-only NFL Wild Card game drove a record 2.8 million sign ups to the service. They will also be hosting the Paris Olympics this summer and Netflix have a new WWE deal.
    • ๐Ÿค“ The Root ๐ŸŒฑ - While this has nothing to do with social change, this is a big shift. Sports have been why people donโ€™t leave cable. If they can get live sports on streaming, we might see cable crumble faster than we thought.
  • ๐Ÿ“š YouTube Shorts Expands Music - YouTube is punching at TikTok again. This time, they are expanding their music options on Shorts after TikTok lost its deal with Universal Music Group.
    • ๐Ÿค“ The Root ๐ŸŒฑ - Keep in mind that these platforms are all built on capitalism. At the end if the day, they are mean to make money and will not always last. Backup your videos and data regularly.

And that's a wrap on this weekโ€™s newsletter! We hope you found this helpful in your work. If you have any topics you want covered or have any questions, please respond to let us know.

In Solidarity,
Sam Chavez
Roots of Change Founder

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๐ŸŒฑ about the roots of change agency

The Roots of Change Agency was founded to support nonprofits, campaigns, and activists to avoid burnout and tell empathetic stories to cultivate connections that empower social change. We were founded in 2020. Learn more.

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Sam Chavez

Sam is a writer, strategist, and curious human. She founded the roots of change agency in 2020. Sam is a queer, white, LatinX activist whoโ€™s passionate about a livable planet & equitable societies.


Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.