📚 A Blustery Fundraising Season?

Welcome Back! 👋🏼

Fundraising season have the added headwinds of political ad spending and artificial intelligence. Aligning fundraising strategies and ad dollars to organizational goals to meet the moment. Read on for more...

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Google search advertising can be one of the more effective communications strategies for fundraising whether you're a campaign, non-profit, or neither. Despite the headwinds of an election year and AI, Google ads still can be the action-oriented communications channel organizations need to meet their fundraising goals.

People are usually searching for a reason. So if your organization can be right in front of someone who's really interested in what you do, they might check you out and even decide to donate. To kick off the month, I'm sharing our Google Grants toolkit so folks can follow along as we share more insight into fundraising strategy each week.

All-In-One Planning: Just Add Google

This digital toolkit can be your primary document to plan your Google Grants advertising campaign. It will help you outline, plan, launch, and evaluate your campaign. It's designed follow the step-by-step campaign setup in Google Ad's platform, while prioritizing strategic thinking to build a campaign that can meet your unique goals. This template is built in Google Sheets with tabs to strategize and plan your campaign at each step.

• 🍄 Plan strategy development worksheet
• 🍄 Creative guide for non-profits & campaigns
• 🍄 Identify and decide on campaign keywords
• 🍄 Write advertising copy and create ads
• 🍄 Automated reporting dashboard

Google Grants Planning Toolkit - The Roots of Change Agency

Save time & be strategic with this easy-to-use Google Grants advertising planner customized for non-profits.

The Roots of Change AgencyThe Roots of Change Agency

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