📚 Your Data is as Good as the Humans Analyzing It

Welcome Back! 👋🏼

Since the rise of digital, it's been all about that data! Today, I share my love of analytics and how we can humanize how we understand data and measurement to more deeply reach our goals and connect with audiences. Read on for more...

1. 🗞️ Age Verification to Silence the Internet (Tuta Mail)
2. 🗞️ AWS Vibe Coding Harms the Infrastructure of the Internet (Ars Technica)
3. 🎟️ Tonight! San Franciscans Democracy is at Risk. Learn more Tonight at 6pm

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

Today's deep dive is all about data and humanizing our analytics. Try our resources to get you started! If you're a Flowering Member, browse our full Resource Library for a variety of guides, worksheets, templates, and video trainings!

• 📈 Analytics Report Templates & Presentations (the roots of change agency)
• 📚 Workshops & Trainings Library (the roots of change agency)
• 🎬 Digging into the Data 💸 | How Non-Profits Can Use Democratic Data for Audience Research (the roots of change agency)
• 📠 Digital Communications Templates (the roots of change agency)
• 📓 *new* Defining Your Voter Universe Guide & Worksheet for Candidates (the roots of change agency)

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

Our hyper-connected digital world has helped transform marketing and communications. But like most things, the benefits of digital come with moderation.

Data is a prime example.

It’s mind-boggling to quantify the amount of data that is now being passed through the internet on a daily basis or even by milliseconds. From 2010 to 2020, the amount of data generated worldwide increased by 5,000%. It’s grown so high that we’re now measuring it based on zettabytes.

It’s hard for our brains to even understand the sheer volume of that much data.

🌺 Deep Dive | for Flowering Members