🎙 Can Marketing Be Anti-Capitalist? with Joe Cardillo
In Conversation with Joe Cardillo
Hi Y’all! 👋🏽
I am back to talk with social change communicator, Joe Cardillo (they/them), to talk about navigating social change and communications in our fragmented and profit-driven tech world.
Joe has an amazing perspective about communications and branding and how we can reshape our world through those mediums. As our tech landscape has incentivized inauthentic behavior, we discussed how organizations and movements can overcome disintermediation, disinformation, and the enshitification of the Internet.
“I think a lot about the phrase enthusiastic consent, which is a phrase that kind of comes from, you know, educators who teach about, you know, relationships and intimacy and sex and things like that. But it's a great phrase for us as communicators to be thinking about because When we have essentially non-consensual relationships with our communities, audiences, customers, users, we also don't have very good data about what's meaningful to them, which means we can't really create things that are useful or valuable or that they connect with either. So it creates this self-repeating loop. And so it matters a lot to be thinking about those kinds of things.” - Joe Cardillo
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We also discussed:
- How ‘Discovery’ has been taken over by capitalist, profit-driven thought and how we can shift to a humanized strategic approach.
- Building relationships outside of extractive fundraising
- Getting sucked into oversimplification and the Alexa-fying of our movements
- Enthusiastic Consent - rethinking relationships with mass communications
- The relief of unsubscribing to bad political emails and why I’m still subscribed to AOC and Corrie Bush’s listserv.
I hope you enjoy our conversation!
About Joe Cardillo
Joe Cardillo (they/them) is founder of The Early Manager, a coaching and training company. Previously, they were a marketer, journalist, and operator in startups and tech for 14+ years, and have deep expertise in how to hire, build, and scale inclusive teams and operations. Joe also serves as a lead for Coffee + Creatives, community lead for the Albert's List Jobs & Career Community, and advisor to Black Remote She, NM Local News Fund, and Fundada Labs.
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