📚 The Name is Mamdani; Sustainable Messaging That Cracks

Welcome Back! 👋🏼

I can't get that song out of my head. You know the one. Not only is there something to celebrate this week, but it's also catchy. Zohran Mamdani's campaign was catchy. It was alluring. You wanted to be a part of it. Today we're talking about messaging techniques that stick and catch fire. Read on for more...

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Sustainable Messaging That Cracks

Like many community-based progressive candidates before him, Zohran Mamdani won the race for America's Mayor in New York City with foundational messaging strategies and a little bit of fun!

As we're cleaning up & securing our Resource Hub, I stumbled on a gem from 2022 that still is extremely relevant to communicators today. Download The Value of a Sustaining, Evergreen Message Guide.

We need more Zohran's in the world and you can be next! There's real energy waiting for candidates, causes, and organizations to lead with a heart-first message that you repeat over, and over, and over again! In 2022, we showcased Stacy Abram's success in Georgia through sustained, clear, and consistent messaging.

• Messaging to and for your audience
• Bringing your vision to life through words
• The KISS principle
• The repetition, repetition, repetition strategy

Download The Value of a Sustaining, Evergreen Message Guide

Bold Visions & Femmes for the Future

Zohran is not messing around.

Among the many talented women that Zohran Mamdani has selected for his transition team is Lina Kahn who served as Joe Biden's Federal Trade Commission Chair and scared the living hell out of corporations, Big Tech, and billionaires. She went after Live Nation. She fought for the working class to have rights on our digital railroads. The robber barons of today didn't like that so they spent billions to elect Donald Trump and avoid accountability. We covered her accomplishments and Big Tech's attempts to silence her in our AI series last year.

So what's the lesson here? We'll hear from countless pundits breathlessly telling us what this means for the future of the Democratic party! None of that matters. The talk doesn't matter. The pundits with their 6 figure salaries don't matter. It's the action. What we do, what we say, and how we act is what matters.

But for many communicators, getting to a Zohran-style campaign feels out of reach. The simple secret is Mamdani's campaign didn't do anything new. They actually stuck to foundational principles.

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