📚 Is Your Audience Right Anymore? | Re-Assessing Audience Strategy

Welcome Back! 👋🏼

Good news is we booked our special guest! Bad news is it's a few weeks away. So we will have a special bonus episode later this year. For now, it's a good time to reconnect with your audience. Do you know who you're messaging to? Is it holding you back to talk to everyone? Read on for more...

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1. 🗞️ JP Morgan Chase Feeds Surveillance State (Sam Chavez)
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3. 📺 Taryn it Up - Trans Talking Marketing on TransSpotting (Taryn Talley)

Building Your Audience

We have a ton of foundational resources for your strategy including building your goals, your audience, and brand personality for resilience and hope.

Download our free resources or upgrade for the full workshop video and other interactive resources to define and deepen your connection with your audience.

• Foundational Communications Strategy Slide Deck Template (Google Slides)
• Strategic Communications Plan (Google Docs)
• Organizational Plan Template (Google Docs)

Please note: we're in the process of migrating our resources to a more secure location. We will have alternatives to Google templates soon!

Re-Assessing Audiences for the Long-Haul

There are three pillars in communications strategy. Think of it like a three-legged stool 🪑 When we know our goals, audience, and brand (aka your personality), we can be more nimble and navigate the uncertainty of a fascist government.

As we keep re-iterating, the key strategy is overwhelm. Overwhelm keeps us stuck. It keeps us from acting. But if we already have a base / foundational layer that we've decided on, we can move more easily through the fog. Today, we're going to dig into the most important pillar, the people!

César Chávez reminds us that it's all about people and now is a great time for organizations to take a few moments to review their audiences and deepen connections with a deeper understanding of who they're messaging.

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