📚 Skip Ads for Community-Based Fundraising

Welcome Back! 👋🏼

The sprint to Giving Tuesday for many organizations is upon us. While it might be too late to avoid digital advertising this year, we offer ideas for more community-based fundraising ideas based in reciprocity. Don’t waste your hard-earned fundraising dollars on Big Tech‘s ad scam. Read on for more...

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Advertising = Big Media + Big Business

My experience in advertising working for both the biggest Fortune 500 brand and the smallest nonprofit is that advertising keeps the status quo alive.

With Giving Tuesday on the horizon, it’s a good time to reflect on what strategies uphold harmful systems and when we can imagine strategies that shake it. Download the The Roots of Media: Decolonizing Storytelling Zine.

Community-Based Fundraising

Today, we offer alternative fundraising ideas that aren’t advertising! Plus some resources and templates for your planning and post-campaign reporting. Data nerds and community organizers, unite!

We see Google and Meta use the billions of dollars it earned from the 2024 election to expand data centers, displace communities, and harm the climate. Call me radical, but they don’t deserve our money.

Digital advertising is another of the masters tools that we try to use at our own detriment. There are ways to break through, connect, and deepen relationships that don’t require nonprofits and cash-strapped local organizations to pay the Big Boys.

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