🤹‍♀️ Social & Cultural

for activists & heart-first humans

The CDC's Whiplash on Masks Members Public

Where the CDC’s Messaging Got Human Behavior Wrong

Sam Chavez (she/they/he)
🤹‍♀️ Social & Cultural

Vaccines are Here: Time to Deploy the Media Machine Members Public

Using Communication to Address Vaccine Hesitancy

Sam Chavez (she/they/he)
🤹‍♀️ Social & Cultural

Join & Grow Together!

Navigating heart-first activism & storytelling. We explore the 🌱 roots of our world to support communicators, organizations, and activists 🥵 to avoid burnout and 📚 tell empathetic stories that cultivate connections that 🌍 empower ✊🏽 social change.

Learn more about the Roots of Change Agency.

Featured Posts

📚 Ghosting Substack | Evaluating Beehiiv & Ghost

📚 Regenerative Comms | Growing a Hub of Resources

photo of a glacier with the sky reflecting

🎙 The Margin of Effort | Voting & Activism with Natalie Burdick

in conversation with Natalie Burdick - The Margin of Effort.

Authors →

Sam Chavez (she/they/he)

​Sam is a storyteller, strategist, & curious human. She quit advertising to build a decolonized media agency. A New Texican passionate about building pathways to livable planet & equitable societies.

Emily O Weltman