A graffitied brick wall with a rusted sign that says โ€œAccessible Entryโ€ with a symbol of a wheelchair.
Photo by Daniel Ali / Unsplash

๐Ÿ“š Understanding Alt Text

Leading with Accessibility & Building Alt Text into Strategy

Sam Chavez
Sam Chavez

Welcome Back! ๐Ÿ‘‹๐Ÿผ

We continue our coverage of Disability Pride Month with more tips on being accessible within your communications and why itโ€™s really crucial to build it into everything you do. Today, weโ€™re going to dig into alt text and itโ€™s benefits outside of the marketing-focused SEO strategies. Read on for moreโ€ฆ

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Creating social change in todayโ€™s world is like creating science fiction. To create our best communication strategies, we need to balance creative imagination and practical fundamentals. Join me this August for May the Force Be With Your Content Strategy Workshop. Within a small cohort, we will imagine, learn, and create a unique strategy for your organization. Join our cohort for non-profits, creators/entrepreneurs, or campaigns. Cohorts start the week of August 19th.

What is Alt Text?

Itโ€™s more formally known as alternative text, which is a descriptive text that describes an image used and read aloud by screen reading software to support peopleโ€™s digital accessibility needs. Alt text is primarily used to help people with visual impairment to understand an image and its context within its environment, whether that relates to a social media post or an article. It also has strategic benefits like helping search engine bots to understand the images on your website or it appears when a page doesnโ€™t load properly.

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