๐ Understanding Alt Text
Leading with Accessibility & Building Alt Text into Strategy
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We continue our coverage of Disability Pride Month with more tips on being accessible within your communications and why itโs really crucial to build it into everything you do. Today, weโre going to dig into alt text and itโs benefits outside of the marketing-focused SEO strategies. Read on for moreโฆ
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What is Alt Text?
Itโs more formally known as alternative text, which is a descriptive text that describes an image used and read aloud by screen reading software to support peopleโs digital accessibility needs. Alt text is primarily used to help people with visual impairment to understand an image and its context within its environment, whether that relates to a social media post or an article. It also has strategic benefits like helping search engine bots to understand the images on your website or it appears when a page doesnโt load properly.
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