📚 Strategies to Limit Wasted Communications

Welcome Back! 👋🏼

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." – John Wanamaker, 1890

This famous advertising quote from the pre-Mad Men days is more relevant now in our digital age and still impacts how we all communicate. To kickoff 2026, we're getting to the roots of our work....why we do it and what that means for our strategies. Read on for more...

1. 🗞️ Tech & Political Ideas We're Leaving Behind in 2025 (the roots of change agency)
2. 🎬 WWE as Political Theater | Policy as Fascist Entertainment & Propaganda (the roots of change agency)
3. 🗞️ The Rise of Age Gating & Verification, Why It’s a Bad Idea, & Resources for the Public (Electronic Frontiers Foundation)
4. 🗞️ Watch the Stealing! Microsoft Is Now Crawling All Word, Excel, & Power Point Files to Train their AI

Connect On & Off Big Tech

Mastodon • BlueSky • PeerTube • YouTube • Instagram • TikTok

Resource Library | New Year, New Look

Accessibility is one of our core priorities when it comes to getting our subscribers and members the resources they need to deepen their organizing and communications work. In the past, we haven't always lived up to that ideal due to the limitations of tech. Today, that changes.

I'm very excited to announce that our Resource Library is now both accessible & secure! (try our free resources) Our library is now housed on Proton Drive with our planning templates built using their secure collaborative docs and spreadsheets. If you're a Flowering Member, you can now more easily access & browse through our deep archive of resources, newsletters, & video trainings. Each week, we'll call out key resources that can help you deepen your work.

Learn more and build your strategies at Rooting into Strategic Communications in 2026 on Thursday January 29th at 10am PST. We’ll be live on YouTube or you can join us in session to share your hot button communications questions and focuses for the year. Members get in free!

More Rooted Resources

Resource Hub • Signal Channel • Podcast • Free Templates

There's a famous phrase in advertising...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." – John Wanamaker

I'm sorry to this white man, but unless you studied advertising, you've probably never hear of him. However, like many white men lost to history, he defined an industry (advertising) and the unique nature of U.S. capitalism. His famous quote is more relevant now in our digital age and still impacts how we all communicate.

🌺 Deep Dive | for Flowering Members