๐Ÿ“š To Go Live or Go Human? Is That a Question?

Rooted Communications | Friction & Human Connection

Sam Chavez (she/they/he)

Welcome Back! ๐Ÿ‘‹๐Ÿผ

Going Live and being an influencer feels like a requirement in 2026's social hellscape. But, is that really true? Today, I reflect on my experiences with influencers, friction, and how we can stay human on the interwebs to create actionable change, rather than chasing their algorithms. We can stick to the humans that we're used to! Read on for more...


Getting to the roots - navigating tech, media, & communications
The Tech News not fit to print in mainstream media!
  1. ๐Ÿ—ž๏ธ The Right-Wing Pipeline on Twitter Affects All Users (Nature.com)
  2. ๐Ÿ—ž๏ธ Massive Data Leak of Age Gated IDs Shows Itโ€™s a Bad Idea (Tuta Mail)
  3. ๐Ÿ—ž๏ธ Amazon Used AIโ€ฆThen AWS & Most of the Internet Crashed (Futurism)
  4. ๐Ÿ—ž๏ธ Substack Getting into Betting; Deepening Nazi Ties (Truthout)

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Storytelling for Change - Actionable communications advice for advocacy, activist, and movements

To Go Live or Go Human?

This week's podcast is a YouTube Live session I hosted with collaborator, Taryn Talley, to kickoff strategic communications and address what the actually hell communicators can do to organize and build engagement with real humans in this moment.

But if I'm being honest, I don't always feel human on YouTube Live. Thereโ€™s a false performative aspect that YouTubeโ€™s algorithm encourages. But thatโ€™s the opposite of my vibe.

In contrast, I facilitated a small (but mighty) group of activists in my 1st deep canvassing trainings with the SF Chapter of the Working Families Party. The experiences could not have been more different and thatโ€™s a clear lesson Iโ€™m taking away in terms of communications for our movements and organizations in this moment.

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This post is for subscribers on the ๐ŸŒบ Flowering (Tech Geeks & Communicators+) and ๐Ÿ“ Fruitful (Tech Geeks & Communicators+) tiers

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