📚 What Does AI + SEO Spell for Communicators?

Welcome Back! 👋🏼

We are halfway through Pride month and nearing Juneteenth, this is your reminder to take your vacation! 🏝 I don't have my dates, but I know I'm scheduling some camping and off-grid travel to look forward to. Sometimes those sacred pauses can be the best medicine for our activism. And now onto our deep dive into new SEO strategies for an uncertain AI future for Google and search. Read on for more...

Have You Checked Your Analytics?

With AI coming in, the SEO landscape will be profoundly impacted. Many organizations are already seeing the results. When was the last time you checked your website analytics? I recommend that you do. Many organizations are already seeing dips in their website traffic due to Google's AI search product.

With AI, searchers will no longer need to click on a website to get all the answers. Many questions are swirling about how Google will credit the sources where they are finding all of the information that AI spits out. The challenge is that AI is pulling answers from so many sources that your website might not be credited or seen despite having given Google the answer.

Given the turbulent times ahead, today I want to offer some considerations for your SEO/website strategy for the foreseeable future. We are in for some uncertainty as Google continues to test its AI products and decide how it impacts all of us.

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