📚 Our Top 5 Reads for Communicators

Welcome Back! 👋🏼

After 9 months of publishing on the independent publishing platform, Ghost, I highlight the top resources of the year based on reader's choice. Plus, our evergreen resources help organizations remain resilient despite the digital and tech continuing to evolve. Read on for more...

Strategy Refresh: Top 5 for Communicators

Since joining Ghost in January after leaving Substack, it's really wild to see how the newsletter has grown and evolved to meet the needs to social change communicators across the spectrum of movements and organizing.

1. 📚 What Does the TikTok Ban Mean? + Anti-🍊 Convicted Felon Messaging Guide
2. 📚 Why Even Post? Can Social Media Work for Social Change?
3. 📚✨ Google's Silent, But Seismic Policy Change
4. 🧰 Step-by-Step Strategy: Google Grants Campaigns
5. 🎙 Can Marketing Be Anti-Capitalist? with Joe Cardillo

As always, we take content and topic recommendations. What are the sticky communications issues you've been dealing with lately?

🕵🏼 Exploring Our Evergreen Resources

I started publishing this newsletter to help reshape digital communications so that activists and organizations can avoid burnout, cultivate connections, & advance lasting social change. In addition to this newsletter, we also have a ton of resources available on demand!

• 🌺 Flowering Membership: a deeper dive into reshaping digital communications for social change communicators including actionable tips for your work.
• 🗂 Free Communications Planning Templates: Get started planning (or refreshing!) your strategies with our free digital planning templates built in Google Drive. Try the communications plan, social media calendar, and others guides.
• 🎬 Skills Sharing Workshops: Want to learn and grow together? We offer regular meetups & more! If you're a communicator looking to go deeper in digital communications, explore our upcoming free skills sessions, workshops, and trainings. Flowering or Fruitful members get early bird access and 50% off workshops & trainings. (Explore our replays)
• 🧰 Planning Resources: Get back to storytelling with our tools built to streamline work. Make your outreach work easier with our interactive guides, worksheets, & templates for movements and organizations of all sizes.
• 📆 Content Strategy & Calendar: This interactive content strategy document and calendar is customized for non-profits, grassroots organizations, and campaigns to create and activate a strategic content plan that reaches your goals. Built in Notion, this resource is a collaboration tool to save time and build more strategy into your content planning. Designed to establish the fundamentals to help plan, develop, and activate your content strategy now and in the future. Watch the tutorial here.

A PD Budget Choice that Lasts the Year!

If you work within an organization, our annual memberships are perfect for spending a little bit of that professional development budget and recouping big rewards throughout the year.

The Flowering and Fruitful memberships were designed to support social change communicators reduce the burnout in their work, while developing strategies that reach your goals. Upgrade before the end of the year to use your 2024 PD and pay it forward to your future self!

And that's a wrap on this week’s newsletter! We hope you found this helpful in your work. If you have any topics you want covered or have any questions, please reach out and let me know.

🌟 Send Us a Review

We are always expanding and working to reach more social change communicators to support them in their work. Testimonials and reviews are a huge help for us to get the word out! If you feel called, please submit a review of the newsletter, podcast, and any of our other services. Thank you in advance for your support and kind words!

Roots of Change Testimonials

Hello! Thank you so much for recommending Roots of Change. We appreciate your support and partnership. Recommendations and reviews help me grow and support more social change communicators. If you are able, we’d really appreciate a review. Here are some prompts below. Why would you recommend subscribing to the roots of change newsletter? What did you value about our engaging with the roots of change agency? How has our expertise helped support your work? What have you learned? How was your experience? Was there a problem that we helped you solve? Why would you recommend working with the roots of change agency?

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