๐ธ advertising / fundraising
Content and resources to support organizations, campaigns, and activists.
๐ A Blustery Fundraising Season? Paid Members Public
Google Grants & Fundraising Ad Strategies
๐งฐ Step-by-Step Strategy: Google Grants Campaigns Paid Members Public
Planning for Paid Search and Google Grant Campaigns
๐ Advertising's Next Evolution: Paid Search + AI Paid Members Public
Paid search and Google Grant Considerations in the Time of AI
๐ What Does AI + SEO Spell for Communicators? Paid Members Public
SEO Considerations in the Time of AI
๐ Google Search's AI Era | What's to Come for Communicators? Paid Members Public
Discussing Google Search's AI Upheaval & Confusion
๐ The Democratic Fundraising Split | Digging into the Data ๐ธ Paid Members Public
๐ Using Political Data for Your Audience Research and Segmentation ๐ฉ๐ฝโ๐ป
๐ Got Fundraising Headwinds? Use Our Google Grants Ad Toolkit ๐งฐ Paid Members Public
Resource of the Month: โจ Google Grants Ad Toolkit ๐งฐ
Should My Non-Profit or Political Org Run Twitter Ads Now? Paid Members Public
Musk's Twitter lifted the political ad ban, but is it worth it? Short answer, no. The current brand safety concernsโฆ
the roots of change agency Newsletter
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Sam Chavez (she/they/he)
โSam is a storyteller, strategist, & curious human. She quit advertising to build a decolonized media agency. A New Texican passionate about building pathways to livable planet & equitable societies.
Sharon Hurley Hall
Founder, Sharon's Anti-Racism Newsletter | SHHARE Anti-Racism Community | Author, I'm Tired of Racism | Educator | Supporting Black & Global Majority women introverts to make an impact with content
Taj Smith
Founder of Rooted Respite, a trauma-informed, pro-liberation burnout prevention & recovery for people creating a more equitable world. Black-owned, trans-owned ๐ณ๏ธโ๐๐ณ๏ธโโง๏ธโ๐พ organization.