🧭 branding / strategy
Content and resources to support organizations, campaigns, and activists.
📚 Planning From Your User’s Journey Paid Members Public
Welcome Back! 👋🏼 2023 pulled us in all kinds of directions! Finding the perfect social media platforms for your message as user experience deteriorates, understanding the new email requirements, and more. Last year social media felt very uncertain, this year it seems to be email. This week, we're looking
📚 It’s Not About You, It’s Your Audience! Paid Members Public
Understanding your audience in a time of decaying cookies. We don’t need deep analytics to understand human behavior.
📚Crafting Your Personality into Your Communications Paid Members Public
This week, we touch on envisioning your communications personality and tone to build deeper connections with the audience and have fun while doing it.
📚 Cultivating New Soil Through Storytelling Paid Members Public
Welcome back! 👋🏼 Who was the first person to make bread rise? How about the person who discovered that dried mud could become adobe to create shelters? Were they celebrated for their world-changing discovery or did they (I assume she) carry on in their daily communal life? We often equate technological
📚 RSVP: This Ain't Don Draper's Lunch & Learn 🎟 Paid Members Public
Set Yourself Up for 2024 with our new lunch & learn series for advocacy and social change communicators
📚 The Democratic Fundraising Split | Digging into the Data 💸 Paid Members Public
🔍 Using Political Data for Your Audience Research and Segmentation 👩🏽💻
📚 Email Strategy | the Champion of a Holistic Communications Strategy Paid Members Public
In Conversation with Brit Holmes of Did Juno
📚 Imagine More Strategy, Less Busy Work | 💌 Email Planning Paid Members Public
Saving time on repetitive work means more time for transformative storytelling that connects
