๐Ÿงญ branding / strategy

Content and resources to support organizations, campaigns, and activists.

๐Ÿ“š Why Even Post? Can Social Media Work for Social Change? Members Public

Algorithmic Changes Impacting Social Change Communicators

Sam Chavez (she/they/he)
๐ŸŽฌ content creation / social media

๐Ÿ“š Instagram's a Changin' โ€” Will It Help Communicators? Members Public

Algorithmic Changes Impacting Social Change Communicators

Sam Chavez (she/they/he)
๐ŸŽฌ content creation / social media

๐Ÿ“š Can Marketing Be Anti-Capitalist? with Joe Cardillo Members Public

In Conversation with Joe Cardillo

Sam Chavez (she/they/he)
๐Ÿ“š messaging / storytelling
can marketing be anti-capitalist? in conversation with joe cardillo. a new podcast episode from the roots of change podcast.

๐ŸŽ™ Can Marketing Be Anti-Capitalist? with Joe Cardillo Members Public

In Conversation with Joe Cardillo

Sam Chavez (she/they/he)
๐Ÿ•น tech / automation / analytics
photo of a glacier with the sky reflecting

๐Ÿ“š Regenerative Comms | Growing a Hub of Resources Members Public

A peek into the actionable resources as a ๐ŸŒบ Flowering member

Sam Chavez (she/they/he)
๐Ÿ•น tech / automation / analytics

๐Ÿ“š Planning From Your Userโ€™s Journey Members Public

Welcome Back! ๐Ÿ‘‹๐Ÿผ 2023 pulled us in all kinds of directions! Finding the perfect social media platforms for your message as user experience deteriorates, understanding the new email requirements, and more. Last year social media felt very uncertain, this year it seems to be email. This week, we're looking

Sam Chavez (she/they/he)
๐Ÿ’Œ email / website

๐Ÿ“š Itโ€™s Not About You, Itโ€™s Your Audience! Members Public

Understanding your audience in a time of decaying cookies. We donโ€™t need deep analytics to understand human behavior.

Sam Chavez (she/they/he)
๐Ÿงญ branding / strategy

๐Ÿ“šCrafting Your Personality into Your Communications Members Public

This week, we touch on envisioning your communications personality and tone to build deeper connections with the audience and have fun while doing it.

Sam Chavez (she/they/he)
๐Ÿ“š messaging / storytelling
Navigating heart-first activism & storytelling. We explore the ๐ŸŒฑ roots of our world to support communicators, organizations, and activists ๐Ÿฅต to avoid burnout and ๐Ÿ“š tell empathetic stories that cultivate connections that ๐ŸŒ empower โœŠ๐Ÿฝ social change.

Learn more about the Roots of Change Agency.